Image by Copperleaf Studio
Collaboration is an integral part of Design Joburg, and we’re underscoring this with curated feature exhibits that will bring together leading architects and interior designers with top drawer brands, local artisans and suppliers.
Design Joburg creates the rare opportunity for South Africa’s prominent brands to access some of the country’s leading lights in design.
With almost 20 interior designers, design studios and architects hand-picked by the show’s Creative Directors, Andrea Kleinloog and Megan Hesse, co-owners of Anatomy Design and HK Studio, these design stalwarts will each curate an inspired space, brought to you by Fired Earth.
This pioneering approach results in innovative spaces that turn the traditional notion of the exhibition space on its head. Under the direction of leading architects and designers, each stand will showcase the latest trends with creativity and originality at their core.
These spaces however, will not just be about recognized designers and brands. Design Joburg is running a mentorship programme alongside this Collaborative Exhibit showcase by identifying “undiscovered” talent and pairing them up with our established designers as mentors. The results of this mentorship will then be featured within the designers exhibits, creating a much larger stage for these emerging crafters and artisans to showcase their skills and wares.
Our lineup of mentees include…
Jacoline Sema under the mentorship of Blacksmith
Praveen Dinna and Jadene Naidoo working with Design Partnership
Tshepo Sealetsa who will be under the wing of JVR Architects and Interiors
Tuami Zulu will be mentored by Studio A
The CoLabs will be brought to visitors in conjunction with Fired Earth paints. Each designer will be creating their own signature paint colour and using it within their CoLab feature stand. Visitors can purchase their favourite colours, in beautifully designed convenient 2,5 litre tins, from the Fired Earth retail stand. Thereafter, the range will retail at all Builders Warehouse and Builders Express stores across the country.
We’re anticipating great things from this collaborative mentorship process so visitors can expect roomsets with a difference and the reinterpretation of interior style from some of SA’s most exciting talent.