Avoova began life some 12 years ago in a small workshop on the edge of a remote Karoo town.
Once there was a lone artist experimenting with the natural materials to be found in the vast expanses around him, now there is a company exporting to fifteen countries, with four AVOOVA shops in South Africa. The eye-catching, creamy veneers created with thousands of shards of ostrich eggshell – AVOOVA’s hallmark – are testament to an artist’s curiosity and the beauty of nature.
Born of the African ostrich, this ancient material has been transformed by the company’s artisans into a luxurious decorative finish that surpasses organic veneers from around the world for its beauty and functionality. Everything from bespoke tables to bowls and mirrors are lovingly handcrafted by a team of skilled designers and artisans, who can work the shards of shell into a myriad of textures, colours and patterns.
Committed to keeping production in the Karoo where it started, AVOOVA sources eggshell from reputable, local ostrich breeders, upcycling from hatched or unfertilised eggs; a process that is both sustainable and environmentally-friendly. There are now in excess of 50 full time staff working at the company’s factory in Prince Albert, making it the largest private employer and a true treasure of the Karoo.
So, from an artist’s inspiration has grown a business employing talented and dedicated artisans, designers, marketers and store managers, taking a humble material from the vast open expanse of the Karoo into the finest homes and interiors all over the world.