Design Joburg

22 - 24 May 2020Sandton Convention Centre

Bos Ice Tea

This is the story about two guys who met in their search for meaning, and ended up making magic. It all started in Cape Town, when Grant Rushmere, a passionate, creative entrepreneur set out on a mission to answer the question: Can you be healthy and still have fun?*

*Spoiler alert: The answer is YES!

As a South African, Grant grew up doing two things that would forever shape our story.

  1. Drinking rooibos – a ridiculously healthy plant that only grows in South Africa.
  2. Going BOS! – for those who don’t know … “Go BOS” is a South African expression meaning to go crazy, in a fun way. And that’s exactly what he did.

One day he had an epiphany (cue angelic symphony)… rooiBOS … Go BOS … you can see where this is going. All along the answer to his search for HEALTHY FUN has been right there, staring him square in the eye from the bottom of his tea cup.

With a new-found inspiration, Grant rolled up his sleeves and got down to business. He started designing cans in beautiful colours and creating delicious recipes with natural fruit flavours. And of course, he started looking for the best quality organic rooibos in the world. As one does.

His quest took him to the Cederberg, a 100km radius of some of the most spectacular wilderness you’ll find south of the equator. Here’s where he met Richard Bowsher – entrepreneur and enthusiastic farmer of – you guessed it – organic rooibos. The two of them hit it off. The scene had all the makings of greatness compliments to the rugged mountains and ancient rock pools of Klipopmekaar, Richard’s rooibos farm and nature reserve. The name of the farm means, “one rock on top of another” and sure enough they shook hands, and one thing led to another and the business of BOS was born.


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