Design Joburg

25 - 27 May 2018Sandton Convention Centre

Features

Image by Moooi from Edge Interiors

Design Feature

Life is frenetic and if not self-disciplined, we often require a nudge by others to ensure balance and those necessary moments of contemplation.  

Design Joburg’s Creative Directors Andrea Kleinloog and Megan Hesse of Anatomy Design and HK Studio, know this better than most. It was with this in mind that they found inspiration in the stiring creativity of flower artist Makoto Azuma, and his recent installations for fashion designer Dries van Noten.

The main feature presentation at Design Joburg, featuring Rooms on View, will be their take on a ‘modern conservatory’.

Andrea and Megan were keen to create an experiential feature that would make the visitor give pause. This engagement should be without the pressures of too much investment except the gentle absorption of the beauty of a calming and restorative space.

Set within a space where light is considered, people can view Anatomy’s design elements and the beautiful floral structures under strong pin light. Whether just strolling through or sitting to enjoy a glass of bubbly or cup of coffee, the focus is on creating time for yourself.

Working with Johannesburg based startup Botanicus, a boutique flower studio, this modern botanical conservatory will also be host to Anatomy Design’s latest furniture collection.

One aspect of the new collection is epitomised by a focus on materiality and contrast, and highlighted by the team’s investigation and development of new materials such as Corian. These newly developed materials will be in contrast with timeless detailing in steel, timber and brass.

More specifically, Anatomy’s latest offering of desaturated linens and cottons, married with opposing textures of timber, steel and brass, together with a new ceramic furniture range in shades of volcanic-black, will then also be in contrast with the bold colour and organicness of the Botanicus blooms.

Botanicus will also be selling freshly cut, arranged and wrapped sprays for visitors to take home as well as other floral inspired product… perfect for Mother’s Day on Sunday, 14 May.

This gorgeous paring will no doubt result in a showstopper feature that will uplift and evoke.